Your inventory is wrong or unavailable
A store cannot sell what customers do not want, what is priced late, or what is still stuck in recon.
Managers are not touching enough opportunities
Salespeople should not carry the entire deal. Managers need to engage early, review lost opportunities, and coach follow-up.
Lead response looks busy but produces little
Measure response time, contact rate, appointments, shows, write-ups, and sold units by source and employee.
You wait too long to correct problems
A weak first week becomes a bad month when nobody adjusts until the month-end report.
What to do next
Pull the last 30 days of leads, appointments, showroom traffic, sales, gross, aging, and recon data. Review where the biggest drop occurs, assign one owner to each correction, and measure it daily.